UEFA signed third Chinese sponsor for Euro 2020 and 2024

Vivo, the Chinese smartphone giant, has announced a four-year deal with UEFA to be the official partner of the rescheduled Euro 2020 tournament and also the Euro 2024 edition. The China-based firm, which completed a deal in 2017 to become a sponsor of the 2018 and 2022 editions of the FIFA World Cup, has been named as the official smartphone provider for Euro 2020 and Euro 2024.

“We are delighted to have vivo onboard as a partner for UEFA EURO 2020 and UEFA EURO 2024 – a competition which is followed by millions of football fans around the globe. Vivo is a recent and modern smartphone brand and we sincerely value their commitment to excellence and dedication to giving their customers the best possible experience,” Guy-Laurent Epstein,marketing director of UEFA said.

China now provides three of UEFA’s 10 top-tier sponsors of Euro 2020, which was postponed until next year because of the coronavirus pandemic. The first Chinese sponsor of Europe’s national team tournament was electronics firm Hisense, which signed for two tournaments ahead of Euro 2016. It joins payment services provider Alipay backing Euro 2020 and Euro 2024.

Currently, VIVO operates in over 30 markets and the second leading smartphone vendor in China and India. It also commands a 9% share of global smartphone sales. The Chinese maker and BBK subsidiary is now doing business in Europe such as in France, Germany, Italy, Poland, Spain, and the United Kingdom six years after making its first steps on the international scene

With vivo’s help, we are looking forward to connecting football fans globally over the next four years and beyond, Epstein added. UEFA now has 10 global sponsors for Euro 2020. Its financial report after Euro 2016, which also had 10 top-tier sponsors, showed revenue of more than 480 million euros ($570 million) from commercial rights.

The phone manufacturer has also been awarded the rights to become the first-ever presenting sponsor of the opening and closing ceremonies at the European Championships. “Both UEFA and vivo share a passion for excellence, and for providing unique and fantastic new experiences for our fans,” VIVO Europe CEO Denny Deng said.

“VIVO hope to leverage the strengths in smartphones and smart services to work with UEFA, connecting with consumers around the world to create unique, outstanding and innovative human experiences for an extraordinary and unparalleled UEFA EURO,” Deng added. VIVO joins Alipay, Booking.com, Coca Cola, FedEx, Heineken, Hisense, Socar, Takeaway.com and Volkswagen as current partners of Euro.

The sale of sponsorship rights to the European Championship finals, along with the UEFA Nations League and European qualifying matches, is handled by the CAA Eleven agency. The Euro 2020 tournament is scheduled to be held from ‎June 11 to July 11 next year across 12 host cities in different parts of Europe, while Euro 2024 will be staged in Germany.