TV2 Denmark beat Discovery in a bid for UEFA national team rights after Euro 2020

The Danish government-owned broadcaster TV2 emerged on the bid in all rights available in the country from the latest UEFA European Qualifiers, Nations League and European Championship invitation from 2022-23. Rights to European Qualifiers and Nations League matches in Denmark, from 2018-19 to 2021-22, are held by international media group Discovery, who lost the recent bid for the said rights.

Last year, Discovery missed out on renewing its sublicensing deal for English Premier League rights from Nent in the 2019-20 to 2021-22 cycle. It was also involved in several high-profile distribution disputes with various operators in the Denmark, particularly the failure to agree a distribution agreement with YouSee following an ongoing and public battle.

The Danish Football Federation (DBU) told the Danish newspaper: “It’s disappointing and surprising, because we’ve even noticed a tremendous amount of interest when we’ve made content like video or podcast and posted it on social media.”However, the media group does still hold the domestic top-tier Danish Superliga rights until 2023-24, and Olympic Games rights till 2024.

TV2 will broadcast all Danish national team matches on its main TV2 channel following the acquisition of all UEFA European Qualifiers and Nations League matches, including the Danish national team matches, from 2022-23 to 2027-28, as well as Euro 2024 and 2028. It has agreed to sublicense almost half of the matches from the Euro 2024 and Euro 2028 finals to public-service broadcaster DR.

The matches from the qualifiers and Nations League not involving the Danish team, of which there are about 1,200, will be aired across TV2’s channel and TV2 Play, its OTT streaming service. Earlier this week, Norwegian commercial and pay-television broadcaster TV2 acquired rights to the Norwegian national team qualifying and Nations League matches, as well as the European Championships.

Currently, Nordic Entertainment (Nent) Group owns the rights to Euro 2020, which will take place next year. Last week, theStockholm-based media group was awarded rights in Sweden to the country’s qualifying and Nations League matches in the 2022-28 cycle. The deal is the first agreed by UEFA and its appointed CAA Eleven agency to cover the expanded six-season term from 2022 to 2028.

The Danes aim to make another glorious moment and duplicate their 1992 performance as they take the Euro 2020 stage next year. Being undefeated in Group D and finishing in second place behind Switzerland during the qualification is a great way to start under new boss Kasper Hjulmand’s. All Denmark matches for the Euro 2020 will be played at the Parken Stadium in Copenhagen.

Traditionally, the European Championship is being hosted by one country or with co-hosts, but UEFA opted for a multi-city approach in 2014 to celebrate the tournament’s 60th anniversary.Held every four years, Euro is considered the most popular football tournament next to the World Cup in terms of international prestige.