Germany unveils Euro 2024 logo and branding

With less than 1,000 days to go until Euro 2024 kicks off, Germany has officially unveiled the logo and branding for the 2024 UEFA European Championship in a ceremony with a light show at Berlin’s Olympic Stadium, the same venue that will hold the final. Only a few guests and media were invited to attend the said event where no fans were allowed. Catch never before Euro 2020 football matches highlights! 

The logo features an outline of the Henri Delaunay Cup, the tournament’s trophy, set on a colored oval outline that resembles Berlin’s Olympic Stadium’s roof. It also colored with the flags of UEFA’s 55 member nations, set in 24 slices around the trophy to represent the 24 teams that will ultimately qualify for the tournament in Germany. Follow us for the Euro 2024 hosting updates and more. 

Organizers added that the brand will promote a tournament where diversity is celebrated, and everyone should feel welcome. Logos for each of the 10 host cities – Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart – were also presented with each featuring a famous local landmark.  

The tournament’s slogan “United by Football”, “Vereint im Herzen Europas” — or “United at the Heart of Europe” — is meant to convey a message of togetherness and inclusion.  “From now on, the tournament has a brand identity which reflects the ambition we have together with the host association and host cities,” UEFA president Aleksander Čeferin said.

The last time Germany hosted as major football event was in 2006 where the refurbished venue, originally built for the 1936 Olympic Games hosted by Nazi Germany, staged that year’s World Cup. West Germany also hosted the World Cup in 1974 and the European Championship in 1988. The tournament is due to be played in June and July 2024.

In July, Roberto Mancini’s Italy lifted the Euros after over 50 years since they last won it, defeating England at Wembley in the finals of the pandemic-hit 2020 edition of the competition. Italy Goalkeeper Gianluigi Donnarumma saved two penalties to end England’s dream of their first-ever Euro after The regular time ended in 1-1 after extra time. It was the first shootout in a Euro final since 1976.

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